8. Lagoon Wetcleaning

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8. Lagoon Wetcleaning

The first and only professional fabric care wet cleaning system approved by Woolmark as the ideal alternative for the care of delicate garments.

Lagoon™ from Electrolux Laundry Systems has been hailed by The Woolmark Company as a technological breakthrough in the professional care of garments which are, by tradition, exclusively dry cleaned using chemical solvents.

Lagoon™ is an integrated system. Lagoon™ includes washing, drying and ironing using water as a base for a surprisingly effective and ecological wash.

Lagoon™ can be used for all types of fabric, even for fabrics which were previously thought of as solely the domain of dry cleaning.

Woolmark endorsement

Lagoon™ is the first professional fabric care system in the world to be endorsed by The Woolmark Company, the world’s leading wool textile authority.

Gain additional business

Lagoon™ is a new business opportunity and market for professional laundries. By using Lagoon™, hygienically cleaned garments, something previously thought of as impossible, is now a possibility and a new business opportunity.

Expert Testimony by The Woolmark Company

The Woolmark Company recently stated: ”We consider Lagoon™ to be the most advanced system for cleaning 100% wool garments. Giving the Woolmark logo of approval to this innovative system is the result of a long working relationship, development and thorough testing. Lagoon™ achieves a superb standard of cleaning and the highest level of fibre care. We have been particularly impressed with the exceptional appearance of wool products after washing and the way in which Lagoon™ revitalises the handle and natural softness of wool”.

Consumers require a guarantee of quality and proper treatment

Recent market data has shown that consumers are increasingly attracted by purchasing garments, which can be washed in water, for reasons of practicality, hygiene and appearance, as well as for ecological considerations. This is accompanied by the strong growth in demand for professional treatments involving water as an alternative to traditional drycleaning. Customers who use drycleaners do so to avoid the risk of damaging their clothes through inexperience, because of the inadequacy of their own domestic appliances or because the garment cannot be washed conventionally in water. However, they want a guarantee that professional laundries are properly equipped for wet cleaning treatments.

Lagoon – the development process

The Lagoon™ system was developed by Electrolux Laundry Systems expressly for the professional washing of delicate fabrics in water. Lagoon™ was developed with the assistance of the Hohenstein Institute in Krefeld (Germany), the most highly-qualified world centre for scientific research in the field of fabrics. Lagoon™ eliminates dirt whilst taking care of the fabric’s original properties in terms of shape, dimension, color and handling. Unlike dry-cleaning processes, Lagoon™ completely eliminates non-greasy dirt which, in addition to being the most common type encountered, can now be removed by water.

The Woolmark Company

The Lagoon™ system was developed by Electrolux Laundry Systems expressly for the professional washing of delicate fabrics in water. Lagoon™ was developed with the assistance of the Hohenstein Institute in Krefeld (Germany), the most highly-qualified world centre for scientific research in the field of fabrics. Lagoon™ eliminates dirt whilst taking care of the fabric’s original properties in terms of shape, dimension, color and handling. Unlike dry-cleaning processes, Lagoon™ completely eliminates non-greasy dirt which, in addition to being the most common type encountered, can now be removed by water.

For more information about Woolmark, please visit www.woolmark.com.